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Plush, a renowned Australian furniture retailer, needed help with product visualization in order to boost online shoppers’ confidence and equip its in-store team to show customers all the different product combinations available. After partnering with Cylindo, Plush upgraded its user experience and increased conversions online and in showrooms. Thanks to the superior product visualization and exceptional website experience, digital became a crucial part of Plush’s business success.
Showrooms are undoubtedly still the most popular point of sale for furniture products. While nothing compares to plunging into a sofa and feeling the fabric, the general shift of consumers shopping online has resulted in a greater tendency to browse online first, no matter if they buy online or offline.
Customer purchase choices should be an informed decision. Buyers would go online and look for their perfect piece in the webshop (plush.com.au), wanting to see every detail of what they would like to get. After all, they are investing in a valuable piece that’s likely to be a prominent component of their home! Unfortunately, since buyers were not able to visualize precisely what they are getting, many of them would eventually abandon the purchase.
How can you display every product configuration without actually producing it? Similarly, sales staff in the showrooms wanted to showcase different covers to incoming customers. Understanding that very few retailers can fit all product combinations (covers, pillows, legs) in a showroom, Plush realized something was broken in the buying process. They didn’t want to be just another website, they wanted to become the best in the marketplace. They posed the question: What is going to take them to the next level?
In comes product visualization. The cost of photographing all of the products was too high, when considering the time, money and effort necessary in manufacturing all of the different product configurations. There had to be a better way!
What started as an experiment, trusted to a freelancer who created the first product rendering, became the prototype for the direction Plush was going to take its business in.
Increased conversions online and
It was a game changer. It’s getting the customers online and there are conversions at the showrooms.
Ash Mehta, Head of Digital & e-Commerce,
Operating ever since 2000 with more than 40 showrooms across the whole Australian territory, Plush’s slogan says it all: think sofas. Widely known as Australia’s sofa specialist, Plush is committed to providing designer-quality sofas at affordable prices. The dedicated team paired with superb customer service, both online and in-store, enable Plush to be one of the leaders in the Australian furniture industry.
FEST improved the customer experience by showcasing configurable models on the website and increased conversions online and in-store
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