Yardistry, a Canadian brand specializing in the outdoor, ready-to-assemble wood structure category, needed help visualizing products at their exact scale. The company was exploring ways to elevate the customer experience on their website and decided that it was the right time to invest in a product visualization tool. By implementing Cylindo’s Viewer and AR solution, they doubled e-commerce sales year over year and decreased photography costs.
As we were exploring ways to elevate the customer experience on the website and do a redesign, we decided that now’s the right time to invest in a product visualization tool.
Hannah Doran, Marketing & E-Commerce, Yardistry
Yardistry also makes use of Cylindo AR to help its buyers easily visualize the proper scale of the product. Scanning the QR code begins the AR journey, and website visitors can inspect the chosen product in their own environment.
"Given the type of products we sell, such as outdoor gazebos, it can often be difficult for our customers to envision the exact size," says Shawn Steinman, Web & IT at Yardistry. "Cylindo AR helps put objects in perspective, which our customers find especially helpful."
Historically, photography teams had to travel to the manufacturing site to be able to produce product imagery. Thanks to Cylindo, they can focus their photography efforts on more creative projects.
sales year over year
Cylindo's launch coincided with the launch of Yardistry's new website, and results have been immediately visible.
Yardistry’s new website is sleek, easy to navigate, and provides potential customers with all the information they may want to possibly know about before clicking on the add-to-cart button. The exceptional customer service only adds to the overall experience.
"We have had instances where a product is not yet live with Cylindo, and our customer support teams receive requests for that product to be visualized in 360 views. Managing to raise our customers’ expectations to that extent is a clear indicator we are moving in the right direction," adds Shawn Steinman.
We've doubled our e-commerce sales year over year since launching with Cylindo on our new website.
Shawn Steinman, Web & IT, Yardistry
Yardistry is a Canadian DTC brand, market leader, and pioneer in the outdoor, ready-to-assemble wood structure category. Prioritizing superior customer service, quality, and innovation, Yardistry's goal is to provide stylish and functional outdoor products that are easy to assemble and affordable for their customers.
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