Monte Design, a family-owned Canadian brand manufacturing luxury furniture for both adults and children, was on a quest to achieve brand consistency and improve the customer experience on its website. By partnering with Cylindo, Monte created a consistent look and feel on all its products across the website, increased the average time on page by 50%, increased buyer confidence, and decreased photography costs.
Having the image is one thing; but then to be able to spin it, zoom into it, and really get in there … that’s fantastic!
Ralph Montemurro, Founder, Monte
The Cylindo 360 HD Viewer can also be used as a product configurator on every product page, giving Monte Design a competitive advantage. Previously, they were using a different product configurator that simply hadn’t been providing them the quality of visuals they were after.
Since the majority of Monte Design furniture is made to order, having a high-level product configurator on the product page has been “an absolute game-changer,” according to Ralph Montemurro.
Now, products are fully customizable across the whole website. Customers can play around with colors and patterns, and once they decide on the winning combination, the final product can be immediately showcased in high quality.
This removes doubt and helps shoppers make the right decision, a vital step in every customer journey.
“Before, people would call us, second-guessing their order and unsure of what the final product would look like. How does the blue with yellow look? And how does the yellow with blue look? Now, they can see exactly what they’re getting. This gives them the opportunity to see all their options and make sure they’ve made the right decision.”
Parents-to-be represent a large chunk of Monte Design’s prime market — and for new moms and dads, being able to see the furniture pieces they’re buying is priceless. After all, the nursery has to be perfect!
Thanks to Cylindo AR, Monte Design can now offer the assurance future parents seek.
All buyers need to do is click a button on Monte Design mobile website and voilà — suddenly, the chosen product comes to life in the middle of their house. Full size, full color — without even downloading an app!
“When a person — a couple — has a baby, it’s all about visualizing the perfect nursery. They’re bringing this new life into the world, and everything has to be perfect: the carpet, the walls, everything has to match! So when they choose a chair and then have the ability to just plop it into the room it’s like … wow! It’s amazing! Everyone likes to visualize the nursery. And when it’s done for you, it makes the decision even easier. ”
Consistent look on all
products across website
Increase in average
time on page
Not once has there been a situation where a product didn’t look like what they ordered. Not once has the color been off or it didn’t look like in the picture. What they saw is exactly what they got. Even looking at our reviews online, we see customers repeatedly saying they got exactly what they expected, which is very, very good.
Ralph Montemurro, Founder, Monte
Growing at scale while staying fiercely on brand without additionally burdening the in-house team or sacrificing the quality of the CX is the pinnacle of the Monte Design and Cylindo partnership.
The Monte Design team and Cylindo look forward to working and growing together with new technology that brings luxury DTC brands closer to their desired outcome.
Monte Design is a Canadian luxury brand that prides itself on creating beautiful handcrafted furniture pieces. For more than 16 years, they’ve been dedicated to manufacturing “furniture you’ll be proud to own” that also meets the needs of the modern family. A champion when it comes to pairing sleek, functional design with exceptional customer experience, Monte Design keeps finding new ways to bring the world of Monte Design closer to its customers.
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