Sofacompany, an online-first retailer on a mission to challenge the furniture industry by making high-quality Danish design available to all, was looking for ways to introduce 3D product visualization to save costs, time, and resources invested in product photography. With Cylindo, Sofacompany was able to replace traditional product photography with photorealistic 3D renderings and offer engaging online shopping experiences with a 3D product configurator to produce high-quality content at scale. The best part: Sofacompany maximizes the ROI of 3D product visualization by using high-quality visuals across different touchpoints online and in their showrooms.
Working with Cylindo brought us huge benefits in terms of saving costs, saving time, and in terms of flexibility. It gives us a more consistent line of images because you don’t have the challenge with different angles and lighting. We are excited to explore all the capabilities that 3D product visualization has to offer.
Simon Peschcke-Køedt, CMO, Sofacompany
Increased engagement on their
Increased conversions on their
website and in the showrooms
Reduction of product visualization
costs vs. photography
We can see that when consumers enter the design-your-own universe, there are significantly higher conversion rates, regardless if they buy design-your-own products or not. Once they step in that universe and start playing around, there’s a significantly higher likelihood that they will end up buying either design-your-own product or standard products
Simon Peschcke-Køedt, CMO, Sofacompany
Today, Sofacompany is using the Cylindo platform for different use cases, covering many aspects of the furniture buying journey. They have recently started using Cylindo AR solution, and the first results are fascinating. The great adoption rate of augmented reality with 19% user activation is one more proof that Cylino AR solution is the right approach, which can lead to mass adoption of AR in the furniture shopping process. Even though these are the first results from the AR roll-out, based on a limited number of users, it is a great starting point and a clear indication that customers are ready to accept AR as an integral part of the furniture shopping experience.
“I think that the web-native AR solution that Cylindo has introduced is the way forward. Being able to have something in-browser (no app needed), is a huge step forward toward the mass adoption of AR. I firmly believe that, unless you are IKEA, the majority of furniture selling businesses have a very slim chance of consumers downloading an app. For them to leave the website, go to the app store, find the app, download and install the app, set up an account…there are way too many barriers. Web-native AR is the way to go.”
– Simon Peschcke-Køedt, CMO at Sofacompany
Sofacompany also uses Cylindo’s Content API to create a pleasant checkout experience by showing a thumbnail image of the product their visitor is buying with a checkout call to action. This avoids confusion and reminds customers what they’ve added to their cart. Consistent product image thumbnails in the add-to-cart section can close the gap between browsing and checkout processes, thus increasing conversion rates.
These are some of the use cases that the Cylindo Platform can power to fuel your omnichannel buyer journey, creating value every step of the way.
Sofacompany is a Danish DTC furniture brand. They started out in 2012 by designing, manufacturing, and selling beautiful Danish sofas and furniture. Thanks to the combination of quality, design, and competitive prices, they’ve had a huge success in a very short time. Learn more at sofacompany.com
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See why hundreds of furniture companies partner with Cylindo to significantly improve the quality of their product visuals and increase online and in-store sales.