EQ3, Canada's leading designer, manufacturer, and retailer of timeless home furnishings, was looking for ways to simplify the customization process on its website and efficiently connect with people in a digital environment in a way that allows them to truly appreciate what the product looks and feels like. They needed a product visualization partner whose ability to innovate and scale matched their own and could help them future-proof their business. By partnering with Cylindo, EQ3 witnessed a 36% increase in conversions, an 88% increase in AOV, and a 116% increase in page views.
The concept of the 3D asset being truly an asset — as in one that can be reused to generate revenue is essential. The idea that I can now jump on opportunities for leveraging existing content at no additional cost and almost no internal effort at all is such a big win.
Dan Gange, Director of E-commerce, EQ3
Aware of the importance of product visualization in the digital realm, EQ3 has more than 450 products configured and shown using the Cylindo 360 HD Viewer. “All of our best-selling products are visualized with the Cylindo 360 HD Viewer with all of our larger products on the way,” says Dan Gange.
The Cylindo 360 HD Viewer was just the beginning. EQ3 started exploring different use cases to utilize the full potential of their 3D content library.
Having ready-made 3D assets made it simple for EQ3 to use them for a 3D room planning tool. Instead of spending more time, money, and energy on creating new assets, they were able to repurpose their high-quality 3D assets easily and use them in Floorplanner, a space planning tool that Cylindo integrates with.
The furniture buyer journey is evolving right in front of our eyes. Convenience is the new currency. To enrich the online shopping experience, EQ3 introduced Cylindo AR, which allows customers to explore augmented reality without the need to download an app.
After Cylindo AR initial success, they updated the desktop product page experience to feature a QR code that pops up when customers click the “View in AR” button on a desktop. By doing this, they increased user adoption of AR. In addition to their product pages, they plan to use Cylindo AR assets in the Google Shopping feed.
Generating product images for a Google shopping feed or other marketplaces can be daunting and cumbersome.
Using Cylindo’s Content API, a programmatic method of generating customized visuals, they were able to cut the process of providing Google shopping feed images from six months to 1-2 hours. Furthermore, they use Cylindo Create to generate images for third-party marketplaces such as Hudson’s Bay.
With Cylindo Create, EQ3 can easily generate imagery of multiple products in numerous configurations with a few clicks.
Hudson’s Bay is a Canadian department store chain, where 70-80% of all images EQ3 uses are created from its 3D assets from Cylindo. “Thanks to Cylindo Create we were able to generate these files significantly cutting down both traditional photography costs as well as processing time,” said Dan.
EQ3 is a vertically integrated company, but in addition to its own product line, it sells products from other well-known furniture brands.
With Cylindo Connect, EQ3 leverages content from the platform, produced for brands that partner with Cylindo. Using high-quality visuals from other brands allows EQ3 to offer a rich visual experience across the board.
E-commerce isn’t the hero to retail’s villain. The future is omnichannel. That said, brick-and-mortar stores will evolve into experiential retail, relying on advanced technology to enhance the overall experience.
EQ3 uses the 360 HD Viewer to create** an endless aisle** that allows customers to browse and order products that are not showcased in-store. They can even order products that are out of stock.
Increase in conversions
Increase in AOV (average order value)
Increase in page views
All of our best-selling products are visualized with the 360 HD Viewer from Cylindo with all of our larger products on the way.
Dan Gange, Director of E-commerce, EQ3
Apart from a direct impact on conversions, EQ3 noticed a ‘halo effect’ across products. Individuals purchasing items that are not visualized by Cylindo were more likely to buy the items if they have interacted with the 360 HD Viewer.
Cylindo AR results are even more impressive. Customers are fully immersed in the Cylindo AR experience, which they could access directly through their desktop browser. EQ3 found that a buyer using Cylindo AR has a 112% bigger conversion rate compared to someone that doesn’t. What’s more, Cylindo AR users have a two times higher average order value (AOV).
Looking ahead, EQ3 plans to expand its partnership with Cylindo across even more use cases to build an outstanding end-to-end furniture shopping experience.
EQ3 is a furniture and home goods designer, manufacturer, and retailer with a unique Canadian approach that considers not only the design of a product, but the process. They focus on making furniture that’s timeless, not trendy. EQ3 strives to offer designs that not only solve problems but will last, so customers can trust that their pieces are made with the best materials, in collaboration with the best partners available.
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