Interior Define, a digitally native furniture brand known for its highly customized products, was struggling to visualize all the customization options available. Photographing all the different products in various fabrics was not an option because of the logistics and costs involved. By partnering with Cylindo, Interior Define was able to create an engaging online shopping experience. On top of that, Interior Define used Cylindo’s API to embed high-quality 3D visuals across digital touchpoints, from the product feed, product category menu, and recommendations to the “add to cart” thumbnails.
More sales online
across the buyer’s journey
8x higher likelihood for
conversion with AR
We send free fabric swatches to potential customers, but this capability is more transparent when they can see an extremely close up view of the fabric. When they then order fabric samples, it confirms that they look like the renderings, and that helps give people the confidence to place an order.
Rob Royer, Founder, Interior Define
Driven by the idea of creating a consistent shopping experience, Interior Define used Cylindo’s Content API to embed high-quality visuals across different touchpoints.
Cylindo visuals can be seen on multiple pages on the website, and photorealistic thumbnails are consistently present on the recommendations and add-to-cart imagery. Additionally, Cylindo models are used to create marketing collateral for different channels.
This helps the team close the online-offline gap and create a consistent brand experience regardless of the channel.
Interior Define has also adopted Cylindo in-store. Sales representatives are equipped with laptops and tablets and can easily show every configuration to customers walking in the store, thus creating an endless aisle.
“We are definitely utilizing the Cylindo Viewer in the showroom to visualize what products look like. We have all of our custom fabric options throughout the store, but one of the steps is to always show the customer the sofa in their specific fabric option using Cylindo, ” explains Rob Royer, Founder of Interior Define.
Introducing Cylindo on the website has proved to be the right decision for Interior Define. Shoppers are able to get a photorealistic preview of furniture they’ve designed, and teams can scale product visualization without exhausting resources.
Cylindo also makes a direct impact on conversion rates. According to Interior Define, Cylindo AR adoption rates are 33 times higher than a traditional AR mobile app. On top of that, customers who engage with Cylindo AR are eight times more likely to convert than those who don’t.
“Our customers truly appreciate the innovative approach we bring to furniture shopping. One of the biggest benefits of working with a complete 3D visualization partner like Cylindo is having all 3D visualization needs covered by a single platform. Together we’re setting new industry standards,” adds Rob Royer, Founder of Interior Define.
Both Cylindo and Interior Define are excited about working together in the future, as both companies are set to explore new ways to transform the shopping experience with 3D product visualization.
A frontrunner in supplying high-quality furniture at favorable prices, Interior Define is known for its design-your-own offering, as well as its ongoing focus on providing the best customer experience, online and in-store. In 2023, Interior Define was acquired by Havenly.
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