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20% YoY Sales Growth on Wayfair Through 3D Product Visualization

Learn how Ann Gish is leveraging Cylindo assets to enhance the online customer experience on both their website and Wayfair

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Summary

Ann Gish is a renowned designer brand specializing in luxury bedding and home decor, celebrated for its impeccable craftsmanship and timeless, elegant designs. By leveraging Cylindo’s 3D product visualization platform, Ann Gish has significantly enhanced the online shopping experience on Wayfair. The company saw a 35% reduction in buyer’s remorse returns, indicating increased customer confidence in their purchasing decisions. Additionally, year-over-year sales grew by 20%, demonstrating the positive impact of these changes on driving growth.

The challenge

Ann Gish has built a reputation for creating beautifully crafted, intricate bed linens. Established by Ann Gish in 1991, her creations are sold in top-tier home stores, recommended by renowned interior designers, and showcased in hotels across the globe.

The brand was committed to excellence, and having inaccurate, confusing photography on its website was a major roadblock to an engaging customer experience. But it was more than that. Ann Gish faced product returns and lost sales for the same reason.

Ann Gish’s challenge was twofold. They needed high-quality, clean product photography, and they needed every color variation without going through the hurdle (and the cost!) of traditional product photography.

“We were facing two main issues. We needed simpler photos, as our photoshoot imagery sold a mood and the brand, but it wasn’t always clear what was on the bed. And secondly, we needed every colorway without having to actually shoot it in real life,” explained Jane Gish, the CEO of Ann Gish. “We needed high-quality product visualization to make it crystal clear for our customers, sales reps, and vendor partners.”

Cylindo was recommended to Ann Gish by one of its e-commerce partners, who continually challenged them about the lack of imagery assets. Ann Gish partnered with Cylindo after a test example showing its capabilities with visualizing soft goods.

We’ve seen a 35% reduction in buyer’s remorse returns on Wayfair, which reflects customers’ growing confidence when making purchase decisions. Additionally, year-over-year sales have increased by 20%.

Jane Gish, CEO, Ann Gish

The solution

Ann Gish is best known for its exquisitely detailed, finely made products. From duvet sets and bed finishers to coverlet sets, throws, and pillows, the intricate details, fabrics, and patterns make product visualization crucial.

The brand needed a scalable way to visualize its products in different variations to help customers get a realistic look at their choices and make informed purchase decisions.

Here are some of the ways Cylindo has helped Ann Gish address its initial challenges and achieve even greater success.

1. Complementing traditional product photography

Traditional product photography is costly and time-consuming, especially if you have a large number of configurations you want to showcase on your website. To solve this challenge, Ann Gish used 3D product visualization to optimize processes and enhance efficiency.

Photorealistic 3D renderings allow Ann Gish to add new fabric options to its current product offering and help customers visualize even the slightest details, which is complicated, expensive, and time-consuming if you’re using traditional product photography.

The flexibility, control, and output quality of 3D product visualization is unparalleled, making it an essential technology for showcasing delicate products like bedding and home decor.

2. Using high-quality visualization for online marketplaces

In addition to its website, Ann Gish also sells its products on platforms like Wayfair and Perigold. Product visualization plays a vital role in these platforms, as it offers customers a chance to fully understand what they’re buying before committing.

Ann Gish uses high-quality 3D visuals to help customers assess the details and dimensions of products, which is especially important for items like bedding and home decor.

Accurate visual representations make shoppers feel more confident in their choices, reducing uncertainty and increasing the likelihood of purchasing. This level of clarity helped Ann Gish create a more seamless, trustworthy shopping experience and ensured products stand out in crowded online marketplaces.

3. Configuring products with Cylindo Viewer

Ann Gish uses the Cylindo Viewer to show customers the details of its bedding and home decor products. Shoppers can use the 360-degree spin function to check how products look from all angles, zooming to see the details of the material in 4K.

Using Cylindo’s Viewer, Ann Gish was able to showcase even the most delicate nuances, such as decorative pillows with subtle shimmer and ombre effect or throws with Duchess satin fabric with a beautiful pearly sheen. The ability to inspect products before buying has been vital in boosting customer satisfaction.

Duvet set

Colorway

Wood Finish

360 views of configured bedding and home decor

Customers can see realistic samples of custom pieces

Zoom in on the material

Minimize returns by ensuring customers get exactly what they want

4. Helping with marketing efforts

We live in a digital world, where the need for content is higher than ever. One of the biggest benefits of using a 3D product visualization platform is the amount of assets you get. Ann Gish utilized Cylindo assets beyond product detail pages, using them in various marketing activities and campaigns, including print.

We needed high-quality product visualization to make it crystal clear for our customers, sales reps, and vendor partners.

Jane Gish, CEO, Ann Gish

Ever since partnering with Cylindo, Ann Gish has achieved:

35% reduction in buyer’s remorse returns on Wayfair

20% year-over-year increase in sales on Wayfair

Higher customer engagement with a custom design tool

The results

The implementation of Cylindo’s visualization platform has had a profound impact on Ann Gish’s customer experience and overall performance. By giving customers a more detailed view of products through 3D rendering and enhancing the online shopping process, Ann Gish has seen fewer returns and better sales.

Moreover, Cylindo helped Ann Gish achieve a more consistent online shopping experience across different channels and platforms. Notably, the company has achieved a significant 35% reduction in buyer’s remorse returns on Wayfair, reflecting the increased confidence buyers have when making their purchasing decisions. Year-over-year sales on Wayfair have risen by approximately 20%, underscoring the effectiveness of these changes in driving growth.

Additionally, Ann Gish is set to further boost engagement by introducing a custom design tool on its website, providing customers with even more control and personalization options. This move is expected to strengthen the brand’s relationship with its customers, ensuring an even more seamless, interactive, and satisfying shopping experience moving forward.

Cylindo is grateful for the partnership and looks forward to supporting Ann Gish as both sides continue to work on offering their customers the best experience possible.

About Ann Gish

Ann Gish is a renowned designer brand specializing in luxury bed linens and home decor. Founded in 1991, Ann Gish creates exquisitely crafted, detailed products that elevate the home experience. With a focus on quality, elegance, and innovation, Ann Gish continues to set the standard for refined, timeless home furnishings.