Free report

The profile of a modern furniture shopper

In this report, you’ll find answers to the following questions:
  • How do consumers shop for furniture?
  • What motivates furniture shoppers?
  • How do shoppers discover new furniture?
  • What kind of shopping experiences will younger generations be more receptive to?
  • Which technologies are more likely to prove beneficial, in-store and online?

report-The profile of a modern furniture shopper

The furniture buyer journey has changed — from what customers are buying and what drives their shopping journey to the technology, online and in-store, that can improve the customer experience.

To help you navigate the new landscape we partnered with Furniture News for a representative survey of UK consumers to learn more about today’s furniture buyers.

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