New guide: Mapping 3D visuals to the furniture buyer’s journey
Free report
Top 100 European furniture retailers: e-commerce merchandising
Features adoption and index ranking
In this report, you’ll find:
- Analysis of the must-have e-commerce merchandising features and assessment of product visuals quality
- Top 100 European furniture retailers ranking based on 18 key drivers
- UX benchmark studies of the top three furniture players
- Comparison with the results from the Top 100 U.S. Furniture Retailers Report
The COVID-fueled growth in online sales has caused an impressive growth of the European e-commerce market across industries, both in terms of revenue and the number of users. Furniture was no exception.
This report breaks down the e-commerce merchandising features that retailers need to adopt to set the foundation for future growth.
There will be a permanent shift in the role of digital in the buying process. Whether a customer ends up buying online or in-store, their buying journey is now almost certain to have been somewhat digital. This could be in the initial inspiration phase, in the research and selection process, or in making their final decision.
David Kohn, Customer and E-commerce Director, Heal's
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