New guide: Mapping 3D visuals to the furniture buyer’s journey
The COVID-fueled growth in online sales has caused an impressive growth of the European e-commerce market across industries, both in terms of revenue and the number of users. Furniture was no exception.
This report breaks down the e-commerce merchandising features that retailers need to adopt to set the foundation for future growth.
There will be a permanent shift in the role of digital in the buying process. Whether a customer ends up buying online or in-store, their buying journey is now almost certain to have been somewhat digital. This could be in the initial inspiration phase, in the research and selection process, or in making their final decision.
David Kohn, Customer and E-commerce Director, Heal's
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