On-demand webinar

Reimagining furniture retail in the visual economy: What you need to know

There’s a science to selling furniture in 2025. It guides your customers’ buying journey. It’s called the Visual Economy and your customers rely on you to help them access it.

If you’ve felt growing resistance and frustration from customers when trying to engage them, it’s because the furniture industry is undergoing transformation driven by those customers. There’s a specific way in which they want to discover, configure and purchase your products. At the center of this is images and video, which aren't just supporting content but the primary driver of consumer behavior.

That’s their side. On your side there’s a knowledge of exactly how many options represent ‘optimal’ to feature on your website; how many options there are for customers to configure and customize your products, in order to drive the best experience and conversion rate.

This webinar will help you take the first step to retailing via the Visual Economy and show you how to deliver high-quality, inspirational, and context-rich visuals that allow customers to confidently configure the furniture they want to buy from you.

In this session you’ll:

• Learn about the Visual Economy and what it means for the new furniture buying journey
• Understand how a key component of the Visual Economy and furniture buying journey is the ability to allow customers to configure and customize the pieces they dream of putting in their homes
• See the correlation between configurable options on your website and your conversion rate