Webinar - How to present products online

[INTRODUCING QUICKSHOT] On-brand AI-powered lifestyle imagery at scale

On-demand webinar

How to present products online to match buyers’ expectations of quality

In today’s visual-first furniture market, customers expect what they see online to match what arrives at their door.

Static photos and vague descriptions no longer suffice.

Guillaume Begin of QIMA, a global leader in testing and certification, joins Jostein Pedersen, VP Product at Cylindo, to discuss how online visualization shapes perceptions of quality, credibility, and trust—and why falling short puts revenue at risk.

You’ll learn:

How visualization impacts customer perception of quality
Understand why missed expectations threaten revenue forecasts
How top retailers cut returns and boost conversions with Cylindo’s tools for the Visual Economy

Guillaume Begin, Key Account Director Operations, QIMA

Guillaume Bégin is Key Account Manager – Operations at QIMA, a leading provider of supply chain compliance solutions including quality inspections, supplier audits, certification, and lab testing. Based in Shenzhen, he manages a multicultural team and oversees customized inspection programs for global hardline product brands, driving performance through KPIs, analytics-based proposals, and service development. Previously, Guillaume held leadership roles at MICHAUD S.A. in China, where he managed local operations and led engineering teams in product industrialization, supplier development, and quality management. With nearly a decade of international experience, he brings expertise in account management, operations, and supply chain quality across Europe and Asia.

Jostein Pedersen, VP Product, Cylindo

Jostein Pedersen is Vice President of Product at Cylindo, a leading 3D product visualization platform for commerce. With more than eight years of experience driving innovation across SaaS, 3D, transportation, and payments, he specializes in building product strategies that transform ideas into market-ready solutions. At Cylindo, he leads product strategy, development, and user experience, enabling global brands to create immersive digital shopping experiences. Previously, Jostein held product leadership roles at Danske Bank, Karhoo, and Spiri, where he spearheaded initiatives in real-time payments, mobility platforms, and connected vehicles. An entrepreneurial product leader and technologist, he is recognized for building empowered, mission-driven teams and delivering solutions that reshape how people work and live.

Mark Choueke, Chief Creative Officer, OrbitalX

Mark Choueke is a former award-winning journalist and bestselling author of Boring2Brave, a book on B2B marketing. He’s built a global reputation in B2B marketing and communications, having worked across both startups and large corporates. Mark was editor of Marketing Week and a business correspondent at The Sunday Telegraph before transitioning into marketing. Since then, he’s advised or led over 50 B2B tech companies worldwide. Mark is also a seasoned keynote speaker, having appeared on major stages like Think with Google (London), Viva Technology (Paris), and AdWeek (New York). Today, he is Partner and Chief Creative Officer at the go-to-market agency OrbitalX.