[INTRODUCING QUICKSHOT] On-brand AI-powered lifestyle imagery at scale
Boosts online revenue +75% and AOV +44% with Cylindo’s high‑fidelity 3D visualization
See how Life Outdoor Living brought its showroom experience online with Cylindo’s 3D product visualization.
Summary
Life Outdoor Living’s transformation proves that digital success doesn’t come from adding more products, it comes from building confidence through visual quality and 3D product visualization. With Cylindo’s 3D visualization software, the brand turned its visuals into a powerful sales engine: increasing conversion rates, elevating brand perception, and reducing operational overhead. For premium furniture retailers, this proves that high-fidelity visuals can close the gap between browsing and buying, turning online inspiration into measurable revenue.
The challenge
Premium products, limited digital presence
When Giel van Balen joined as E-commerce Manager, he faced a familiar but urgent situation.
The e-commerce team consisted of just two people, operating on a legacy platform with an incomplete product catalog. The website had been hastily rebuilt in just four months to meet the seasonal deadline, but it lacked consistency, depth, and interactivity – all critical for success in modern furniture eCommerce.
Many products were missing imagery entirely. Others had inconsistent lighting, angles, and no way to show modular combinations, leaving customers confused and unmotivated to buy. Internally, there was also cultural friction. Life Outdoor Living had a strong store-first mindset, with limited digital literacy and lofty online growth expectations not backed by strategy or data.
And then the product range was complex. With mix-and-match modular designs, frames, cushions, tables, and umbrellas, customers quickly felt overwhelmed. Without a way to visualize combinations using modern 3D visualization tools, it was impossible to justify premium prices online.
The problem wasn’t the product but the presentation.
Turning outdoor inspiration into online confidence
Buying outdoor furniture may just seem like picking a chair or a table, but in reality, it’s about imagining how the entire space will come together. However, when customers can’t touch the fabrics, feel the materials, or see the details in person, that imagination can easily fall short.
That was the challenge facing Life Outdoor Living, a leading Benelux outdoor furniture retail brand known for its high-quality, modular collections. Despite a strong network of 34 owned stores and 300 global dealers, its furniture eCommerce channel wasn’t living up to its potential. With limited online visuals and an under-resourced digital team, customers lacked the confidence to purchase premium products online. The result was an e-commerce share of just 3.7% of total revenue.
Everything changed when Life Outdoor Living partnered with Cylindo, introducing high-fidelity 3D product visualization and guided configuration tools powered by industry-leading 3D product visualization software. The impact was immediate with +75% online revenue, +44% average order value (AOV), and a richer, more inspiring omnichannel retail experience across every touchpoint.
When I showed Cylindo to my CEO, he instantly understood the impact it could have. Once we launched, the whole team was astonished by the quality of the visuals and how clearly they elevated the customer experience.
Giel van Balen, E‑commerce Manager, Life Outdoor Living
The solution
Visual confidence powered by Cylindo
Life Outdoor Living turned to Cylindo’s 3D product visualization platform to bridge the gap between showroom and screen.
The team chose Cylindo for its realism, scalability, and ability to handle modular complexity — an ideal fit for furniture retailers looking to streamline digital workflows. From digitizing real fabrics to producing interactive 360° product views, the goal was to make online shopping as immersive and intuitive as visiting a store.
What Cylindo delivered:
1. High-fidelity 3D visualization — customers could zoom in 2× to inspect texture and weave.
2. 360° product views — Life became the first Benelux outdoor furniture retailer to offer this level of interactivity.
3. Guided configuration tools — stepwise product selection (frame → cushions → accessories) to simplify decision-making.
4. Omnichannel visuals — consistent, true-to-life assets used across the website, retailer pages, and in-store tablets.
With a single visual asset pipeline in place , the brand was ready to scale not just online, but across showrooms, dealer networks, and future in-store experiences.
Life Outdoor Living chose Cylindo for realism and scalability.
This trust translated into stronger performance across key categories, lounge set sales grew by 65%, and e-commerce nearly doubled its share of total revenue, climbing from 3.7% to 6.8%.
Ever since partnering with Cylindo, Life Outdoor Living has:
online revenue
AOV (average order value)
revenue in lounge sets
annual studio/design savings
The results
The impact: From inspiration to conversion
The results were immediate. Within a year, online revenue rose by 75%, and average order value increased by 44% as customers gained the confidence to buy full modular sets online.
This trust translated into stronger performance across key categories, lounge set sales grew by 65%, and e-commerce nearly doubled its share of total revenue, climbing from 3.7% to 6.8%.
Operationally, Cylindo’s 3D visualization software helped the team work faster and smarter:
- €130K–€150K saved annually by replacing costly photoshoots and manual editing.
- Quicker product updates and fewer design bottlenecks.
Most importantly, customers could finally explore every angle, texture, and color online — building the same confidence they’d feel in-store.
With high-fidelity visuals, Life Outdoor Living turned online inspiration into real-world conversion, proving that the right 3D product visualization for furniture retailers can directly drive revenue.
The why behind the win: Bridging physical and digital
More than just revenue growth, the real success came from the ability to replicate the in-store experience online.
Cylindo’s realism and interactivity allowed Life Outdoor Living to convey its premium positioning consistently, across every channel. The digital visuals did more than just show the products, but told the story of how a customer’s garden could look and feel.
By building a unified omnichannel retail experience, the brand set itself up for scalable growth, connecting the dots between online browsing, in-store exploration, and dealer sales.
In our second year—the first full season with Cylindo and the new website—the potential really came through: strong images, UX, and use of the platform. The numbers speak for themselves.
Giel van Balen, E-commerce Manager, Life Outdoor Living
The conclusion
When visual quality becomes a growth engine
Life Outdoor Living’s transformation proves that digital success doesn’t come from adding more products, it comes from building confidence through visual quality and 3D product visualization.
With Cylindo’s 3D visualization software, the brand turned its visuals into a powerful sales engine: increasing conversion rates, elevating brand perception, and reducing operational overhead.
For premium furniture retailers, this proves that high-fidelity visuals can close the gap between browsing and buying, turning online inspiration into measurable revenue.
About Life Outdoor Living
Life Outdoor Living is a Dutch manufacturer and designer of high-quality, durable outdoor furniture that focuses on luxury, comfort, and functionality. The company offers a wide range of customizable products, from lounge sets to dining furniture, and operates both a B2C retail channel through its stores and a B2B wholesale channel. They aim to extend indoor comfort to outdoor spaces through products made with materials like aluminum and all-weather fabrics, while also emphasizing sustainability in their operations.
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