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Summary

With eight product families live, 70+ 3D assets integrated, and more than 5 million combinations enabled, the Landscape Forms configurator has transformed the product experience for customers and internal teams alike. The tool not only simplifies design but boosts engagement—driving a 14.58% lift in engagement and over 2,500 configurations created to date.

By utilizing 3D modular configurators, Landscape Forms delivers an outdoor customization experience that’s as elevated as the spaces it helps shape.

The challenge

With a growing number of product series featuring complex modular capabilities, Landscape Forms set out to elevate the digital buying experience. The goal was to give customersdesigners, architects, and plannersa seamless way to explore, configure, and personalize furniture for their unique spaces, while driving stronger engagement and design intent online.

The solution

Cylindo Modular Designer empowered Landscape Forms to launch a web-based 3D configurator experience that brings their outdoor furniture portfolio to life. With eight product families now live, the configurator supports over 5 million unique combinations and integrates more than 70 high-fidelity 3D assets, ensuring both breadth and depth of customization.

Customers can start from scratch or use pre-set Layout Starters for more complex collections, building everything from simple benches to elaborate multi-component systems. Through a Click-to-Place interface, users can drag and drop modules into a layout, adjusting angles, dimensions, materials, and finishes—all with real-time visual feedback.

Since launch, the configurator has proven to be more than a visualization tool—it’s driving measurable business outcomes. Landscape Forms has seen a 14.58% increase in users who click ‘save specs,’ indicating higher engagement and purchase intent, and over 2,500 custom designs have already been created.

Product series spotlight


Hebi Bench

A sleek, minimalist bench ideal for modern urban environments, customizable in materials and finishes.

Naguisa

An artistic, modular series offering flexible sculptural arrangements for public and private spaces.

L I N E

Clean, contemporary landscape panels with adjustable heights and styles for refined outdoor layouts.

MultipliCITY Bench

A modular seating solution designed for urban spaces, complete with Layout Starters for faster design.

STRATA Beam Bench

A modern, structured bench series with configurable backrests and finishes.

Parallel 42

A highly flexible seating system with advanced modularity and customizable angles, armrests, and materials.

Backdrop

A comprehensive multi-use system combining benches, tables, and privacy panels for structured outdoor zones.

Link

A versatile bench line with multiple mounting options and Layout Starters for streamlined configuration.

The features


Click-to-Place Configuration

Intuitive drag-and-drop tools allow users to assemble layouts quickly, making design accessible to all skill levels.

Dynamic Real-Time Customization

Visual changes update instantly as users explore material, dimension, and configuration options—enhancing engagement and reducing friction.

Layout Starters

Predefined templates simplify the starting point for complex product families, saving time and sparking inspiration.

Seamless Website Integration

Embedded via iFrame directly on the Landscape Forms site, the configurator delivers a smooth user experience without redirecting traffic.

The results

With eight product families live, 70+ 3D assets integrated, and more than 5 million combinations enabled, the Landscape Forms configurator has transformed the product experience for customers and internal teams alike. The tool not only simplifies design but boosts engagement—driving a 14.58% lift in engagement and over 2,500 configurations created to date.

By utilizing 3D modular configurators, Landscape Forms delivers an outdoor customization experience that’s as elevated as the spaces it helps shape.

About Landscape Forms

Landscape Forms is a leading designer and manufacturer of premium outdoor furniture and lighting. With a portfolio that ranges from sculptural benches to full-scale modular seating systems, the brand is known for its commitment to craftsmanship, innovation, and public space design.

Customer success stories.

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