Customer Success Stories

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Enhanced online experience increases conversions by 25%


The Challenge

As the purchase journey starts online for more than 85% of consumers buying furniture it was important for Jerome’s to enhance the online shopping experience. The custom upholstery program is a key part of the business for the California based retailer. Despite the popularity the custom upholstery program wasn’t reaching the full potential as Jerome’s was lacking the ability to visualize and show all the custom options, including fabric and colors options.

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Interior Define

Redefining Online Furniture Retail

The Challenge

Shortly after having launched the website in 2014 it became apparent to Rob Royer and the rest of the Interior Define team, how enthusiastic customers were about the opportunity to get involved with the design of the furniture. Customization proved to be a value proposition that really resonated with customers, but actually visualizing the customization options were easier said than done.

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interior define