Blog - Cylindo

Superior Product Visualization and Seamless Zoom Feature – the Holy Grail of E-commerce

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visual content

Customers these days are in constant search for deeper experiences, more personalized approach and solutions that exceed their expectations. But they are also ready to reward the extra effort companies make. According to a research from Capgemini Digital Transformation Institute, 81% of consumers are willing to pay for a better experience. This is a big opportunity for organizations that invest in seamless digital customer experience strategy.
However, it seems that e-commerce companies still struggle when it comes to turning visitors into customers. Average e-commerce conversion rates are 1% – 2%. Even if you are doing everything right, you can win the sale around 2% of the time.

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360 Views: Easiest Path to Increased Conversions and Engaging Ecommerce Product Pages

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visual content

Statista studies show that in 2013, the U.S. furniture and home furnishings e-commerce revenue reached no less than 20 billion dollars. That is quite impressive as is, but it is only when you consider the fact that these numbers are expected to almost double by the end of 2018, that you begin to understand the full scale of the furniture and home furnishings industry in the online media.

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Introducing 360 HD Viewer 3.0 – Unlimited Product Variations and More Intuitive Zoom

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visual content

Following the success of the previous product launches and the increase in customer demand, Cylindo continues to deliver product releases with new features and improvements. The latest version of 360 HD Viewer includes new zoom approach with a single-click easy navigation for even more stunning product visualization and optimized user experience.

“Over the last period of time we’ve collected data on the end-user usage of the 360 HD Viewer and one significant insight is that many users don’t understand how to fully utilize the magnificent high resolution of our 4K zoom functionality” – explained Per Lohmann, VP of Engineering.

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5 Visual Content Headaches – And How To Get Rid Of Them

By | Furniture Viewer, News, Online retail | No Comments
visual content

Great product visualization is invaluable, but it’s also easier said than done


Furniture retailers and manufacturers all agree images are important. Images fill in the gaps left by product descriptions and they are a great support in many different sales situations.

During tradeshows, like High Point Market and Las Vegas Market, images support the manufacturers’ efforts to convince retailers to buy. Catalogues, tear sheets, digital images of various formats, all help products stay top of mind after the retailer has left the showroom or booth.

On all other days of the year, images play a massive role in the lives of every furniture retailer out there. Without images websites would be incredibly boring, not to mention virtually useless. We know upwards 80% of consumers research online before deciding where to shop, imagine how many would choose the store that didn’t display any images on the website! Read More

The Right Furniture Display Will Make You Or Break You Online

By | Furniture Viewer, News, Online retail | No Comments
Woman looking at 360 HD Viewer on mac

If you sell furniture online, or have plans to start selling furniture online, you have probably thought a great deal about how to do it successfully.

Selling furniture online is not easy. Some retailers report scary return rates in the double digits. Enough to make the most forward thinking retailer press pause and give this new channel a little extra thought.

But there is no way around it – online shopping is here stay and the furniture industry will have to join the movement. It is what customers demand. And the demand will only grow with time. So learn to do ecommerce right from the start and save yourself a whole lot of headaches… and money. Read More