Blog - Cylindo

5 Visual Content Headaches – And How To Get Rid Of Them

By | Furniture Viewer, News, Online retail | No Comments
visual content

Great product visualization is invaluable, but it’s also easier said than done

Furniture retailers and manufacturers all agree images are important. Images fill in the gaps left by product descriptions and they are a great support in many different sales situations.

During tradeshows, like High Point Market and Las Vegas Market, images support the manufacturers’ efforts to convince retailers to buy. Catalogues, tear sheets, digital images of various formats, all help products stay top of mind after the retailer has left the showroom or booth.

On all other days of the year, images play a massive role in the lives of every furniture retailer out there. Without images websites would be incredibly boring, not to mention virtually useless. We know upwards 80% of consumers research online before deciding where to shop, imagine how many would choose the store that didn’t display any images on the website! Read More

The Right Furniture Display Will Make You Or Break You Online

By | Furniture Viewer, News, Online retail | No Comments
Woman looking at 360 HD Viewer on mac

If you sell furniture online, or have plans to start selling furniture online, you have probably thought a great deal about how to do it successfully.

Selling furniture online is not easy. Some retailers report scary return rates in the double digits. Enough to make the most forward thinking retailer press pause and give this new channel a little extra thought.

But there is no way around it – online shopping is here stay and the furniture industry will have to join the movement. It is what customers demand. And the demand will only grow with time. So learn to do ecommerce right from the start and save yourself a whole lot of headaches… and money. Read More

Why You Sell More Using A Room Planner

By | In-store sales, News, Room Planner | No Comments
Room Planner iPad

Anyone who has ever sold furniture knows it can be difficult to give useful advice to customers because you do not know what the customer’s home looks like.

It is not like selling a dress where you can see it on the customer and based on what you see give advice on cut, length, color etc.

Not knowing the size and look of the room are barriers to delivering exceptional sales service. The right furniture for the right space is important for most customers, as veteran industry consultant Joe Capillo says, “Simply knowing and showing technical things about construction, materials, fabrics, color, pricing, delivery – won’t get you connected to the one thing you know nothing about: The Room!”.
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3D Furniture Builder helps Norway’s largest furniture retailer

By | Furniture Builder, In-store sales, News | No Comments
Cylindo at Bohus event

I went to an interesting event last week. It was Bohus, Norway’s largest furniture retail chain, that every year gathers all their furniture manufacturers and storeowners for a great Bohus trade-show. An excellent way to discover what is new, build relations and, of course, trade.

As a leading retailer, Bohus is aiming to stay ahead of the pack, by delivering excellent shopping experiences, whether in-store or online. One of the ways they are succeeding is by collaborating with Cylindo on delivering interactive visualization like the 3D Furniture Builder.

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IKEA Waking up to Online Furniture Reality

By | News, Online retail | No Comments
Cylindo online shopping

After a stellar online Christmas performance, with sales up 33.5% compared with in-store sales 8.8%, IKEA is finally waking up and smelling the online coffee.

It has taken IKEA a long time to accept that the market is heading online; where other companies quickly saw an opportunity IKEA was hesitant and as a result has not been able to establish a solid online footprint in the industry. Read More

You Could be Losing Sales Because Customers Need More Help

By | In-store sales, News, Room Planner | No Comments
cylindo service

Looking at furniture in the store is one thing, but imagining what it would look like in another color, another configuration or at home in the living room is difficult to do.

65% of people are visual learners, meaning they understand things better when they have visual aides to guide and assist them. Perhaps that explains why more than 40% of furniture shoppers have trouble making up their minds when it comes to design related decisions. Read More

How to Create High Converting Product Pages

By | blog, Furniture Viewer, News, Online retail | No Comments
Furniture Viewer

See UK retailer Discover&Deliver, their website is a mix of travel, exploration, style, and inspiration. It makes you long to buy something; own some of the leisurely luxury and elegance that emanates throughout the website.
To entice the design-conscious globetrotters to move from dreaming to buying, the product pages deliver outstanding service: rich product descriptions, beautiful and plentiful product images, and photographs from around the world where you can experience the furniture in tantalizing and inspiring settings. Read More

Furniture retail reality & e-tail [Infographic]

By | News, Online retail | No Comments
Furniture Retail

Innovation – the elusive golden egg of business

Read any business books lately? If you have I bet they included something about the necessity of innovation. How we live in “innovate or die” times. It is incredibly easy to say, but not very easy to do. Especially if you work in furniture retail where people have bought and sold stuff in pretty much the same way for decades. Read More

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