After months of research and hard work, we are introducing our new analytical solution: Cylindo Intelligence. It integrates with the existing 360 HD Viewer and offers vast amounts of analytical data that will help the customers optimize their product page experience and make data-driven decisions.Read More
This is an exciting time to be working at Cylindo!
As a trailblazer in the product visualization industry, we are going forward with confidence and determination. The growth in the past few years was strong, but the future looks even brighter.
We live in a world where everything happens very quickly. People expect instant gratification. This mindset change has also reflected on customers expectations and purchase decision process. The rules of business have changed.Read More
Customer Experience has undergone dramatic changes in the past few years due to digitization, rapidly changing technologies and constantly evolving customer expectations.
In today’s hyper-connected global marketplace, the competition is fierce and great customer experience can be your competitive advantage.
Customers these days are in constant search for deeper experiences, more personalized approach and solutions that exceed their expectations. But they are also ready to reward the extra effort companies make. According to a research from Capgemini Digital Transformation Institute, 81% of consumers are willing to pay for a better experience. This is a big opportunity for organizations that invest in seamless digital customer experience strategy.
However, it seems that e-commerce companies still struggle when it comes to turning visitors into customers. Average e-commerce conversion rates are 1% – 2%. Even if you are doing everything right, you can win the sale around 2% of the time.
Statista studies show that in 2013, the U.S. furniture and home furnishings e-commerce revenue reached no less than 20 billion dollars. That is quite impressive as is, but it is only when you consider the fact that these numbers are expected to almost double by the end of 2018, that you begin to understand the full scale of the furniture and home furnishings industry in the online media.
Following the success of the previous product launches and the increase in customer demand, Cylindo continues to deliver product releases with new features and improvements. The latest version of 360 HD Viewer includes new zoom approach with a single-click easy navigation for even more stunning product visualization and optimized user experience.
“Over the last period of time we’ve collected data on the end-user usage of the 360 HD Viewer and one significant insight is that many users don’t understand how to fully utilize the magnificent high resolution of our 4K zoom functionality” – explained Per Lohmann, VP of Engineering.
Great product visualization is invaluable, but it’s also easier said than done
Furniture retailers and manufacturers all agree images are important. Images fill in the gaps left by product descriptions and they are a great support in many different sales situations.
During tradeshows, like High Point Market and Las Vegas Market, images support the manufacturers’ efforts to convince retailers to buy. Catalogues, tear sheets, digital images of various formats, all help products stay top of mind after the retailer has left the showroom or booth.
On all other days of the year, images play a massive role in the lives of every furniture retailer out there. Without images websites would be incredibly boring, not to mention virtually useless. We know upwards 80% of consumers research online before deciding where to shop, imagine how many would choose the store that didn’t display any images on the website! Read More
If you sell furniture online, or have plans to start selling furniture online, you have probably thought a great deal about how to do it successfully.
Selling furniture online is not easy. Some retailers report scary return rates in the double digits. Enough to make the most forward thinking retailer press pause and give this new channel a little extra thought.
But there is no way around it – online shopping is here stay and the furniture industry will have to join the movement. It is what customers demand. And the demand will only grow with time. So learn to do ecommerce right from the start and save yourself a whole lot of headaches… and money. Read More